How the two products came to one owner
The two products reached the same owner by different routes. The final step came in January 2026, so check the date on any comparison or review you read.
Wild Apricot started in Toronto and became a default choice for small membership organizations. Personify bought it in 2017.
MemberClicks was built for mid-sized associations with paid staff and a few thousand members. It was part of Personify before 2026.
On 6 January 2026, Momentive Software acquired Personify, and with it both products. Momentive is the renamed Community Brands. TA Associates, a private equity firm, carved that business out, renamed it in July 2024, and controls it today.
What else Momentive Software owns
The same group owns several other products. Alongside Wild Apricot and MemberClicks, it holds YourMembership, Personify360, Nimble AMS, NetForum, Aptify, GiveSmart and MIP, among others. Momentive says the combined business serves more than 37,000 organizations with roughly 1,550 staff.
This matters because several of them chase the same buyers. Wild Apricot, MemberClicks and YourMembership have each been pitched to small and mid-sized associations at one time or another.
What the change means if you are choosing a platform
The facts end here. What follows is our judgement, and we will keep it short.
Neither product is worse because of the deal. Nothing has been announced about ending Wild Apricot or MemberClicks, and neither has an end date. Anyone telling you a shutdown is coming is guessing.
A two-way comparison tells you less than it used to. Rival vendors push each other on price and on what they build next. Wild Apricot and MemberClicks now answer to the same owner. That owner sets pricing and investment for both, and weighs them against the other association products in the group. Pitting one against the other no longer tests two companies.
Consolidation is the usual next step, and nobody can say when. When one group owns several products for the same kind of customer, it tends to put more money into some and less into others over the following years. Analysts covering this deal named small and mid-sized customers as the group most exposed to that. That is the analysts' view, and no company in the deal has said it. No product has an end date.
What to do if either is on your shortlist
These three steps help whether you use one today or are comparing both.
Ask your account manager in writing. Ask which product the group plans to invest in for associations your size. Request the answer by email so you have a record. A vendor that plans to keep supporting you can put that in writing.
Keep one finalist from outside the group. If both finalists are Momentive products, you have one vendor offering two interfaces. Add at least one platform the group does not own, so the comparison tests something.
Check you can leave on your own. Whatever you use, confirm you can export your full member list, renewal dates and payment history yourself, without filing a request. If you hold your own data, a change of owner is something you can plan around.
See your association's site rebuilt, free
Veldun is independent of this group and publishes its prices. We take nothing from your dues, and you can export your data at any time. Send us your website address and we will rebuild your site as a private preview.
Sources for this guide
The acquisition date and the list of products come from Momentive Software's own announcement of the Personify deal and the newswire release that went with it. TA Associates' control of Momentive, and the 2024 change of name from Community Brands, come from statements by TA and Momentive. Personify's ownership of both Wild Apricot and MemberClicks before the deal is shown on the two products' own pages from before January 2026. The view that small and mid-sized customers are most exposed to consolidation comes from analysts covering the deal. It is not a statement by any company involved.
Frequently asked questions
- Are Wild Apricot and MemberClicks the same company?
- Yes, they now have the same owner. Momentive Software acquired Personify on 6 January 2026, and Personify owned both Wild Apricot and MemberClicks. Momentive was called Community Brands until July 2024, and the private equity firm TA Associates controls it. The two are still sold as separate products, with separate pricing and separate support. If you compare them, you are comparing two products from one company.
- Who owns Wild Apricot?
- Momentive Software owns Wild Apricot. Personify bought Wild Apricot in 2017, and Momentive bought Personify on 6 January 2026. TA Associates controls Momentive. TA carved the business out and renamed it from Community Brands in July 2024.
- Who owns MemberClicks?
- Momentive Software has owned MemberClicks since 6 January 2026, when it bought Personify. MemberClicks was part of Personify before that. Pages calling it "part of the Personify family" date from before the deal.
- What else does Momentive Software own?
- Besides Wild Apricot and MemberClicks, Momentive owns YourMembership, Personify360, Nimble AMS, NetForum, Aptify, GiveSmart and MIP, among others. Momentive says the combined business serves more than 37,000 organizations with roughly 1,550 staff.
- Does this mean Wild Apricot or MemberClicks will be shut down?
- No shutdown has been announced for either product, and neither has an end date. The group now owns several association products aimed at overlapping customers. Groups in that position tend to narrow their investment over time, and analysts covering the deal named small and mid-sized customers as most exposed. If continuity matters to you, ask your account manager and get the answer in writing.
- Should I still compare Wild Apricot against MemberClicks?
- You can, as long as you know what you are comparing. The two products share one owner, which sets pricing and investment for both. They are no longer two vendors competing for your business. For a real second option, include at least one platform from outside the Momentive group.