Who owns Wild Apricot?

Momentive Software. Wild Apricot was acquired by Personify in 2017, and Personify itself was acquired by Momentive on 6 January 2026. Momentive is controlled by TA Associates, which carved the business out and renamed it from Community Brands in July 2024.

Who owns MemberClicks?

Momentive Software, since 6 January 2026. MemberClicks was part of Personify, and Momentive acquired Personify on that date. Marketing material describing MemberClicks as part of the Personify family predates the acquisition.

Does this mean Wild Apricot or MemberClicks will be shut down?

Neither company has announced a sunset for any product, and we are not going to predict one. What is factual is that the group now holds several association-management products aimed at overlapping segments, which is the situation in which vendors typically consolidate their roadmaps over time. If continuity matters to you, ask your account manager directly and ask for the answer in writing.

Should I still compare Wild Apricot against MemberClicks?

You can, but understand what you are comparing. They are two products under one owner, one roadmap process and one pricing committee, rather than two vendors competing for your business. If you want a genuine second option in your evaluation, the shortlist should include at least one platform from outside the group.

Are Wild Apricot and MemberClicks the Same Company?

Q: Are Wild Apricot and MemberClicks the same company?

They have the same owner. Momentive Software acquired Personify on 6 January 2026, and Personify owned both Wild Apricot and MemberClicks. Momentive, which was previously named Community Brands and is controlled by the private equity firm TA Associates, therefore now holds both products. They are still sold as separate products with separate pricing and separate support, but they are no longer separate companies and no longer compete with each other.

Q: What else does Momentive Software own?

Alongside Wild Apricot and MemberClicks, the group holds YourMembership, Personify360, Nimble AMS, NetForum, Aptify, GiveSmart and MIP, among others. Momentive says the combined business serves more than 37,000 organizations with roughly 1,550 staff.

The short history

Wild Apricot and MemberClicks arrived under the same roof by different routes, and neither company puts the connection on its marketing pages, which is why the question keeps getting asked.

Wild Apricot was founded in Toronto and grew into the default choice for small membership organizations. It was acquired by Personify in 2017.

MemberClicks was built for mid-market associations - the ones with paid staff and a few thousand members. It also became part of Personify.

Personify was then acquired by Momentive Software on 6 January 2026. Momentive is the renamed Community Brands, carved out and rebranded by TA Associates in July 2024. That single transaction is what put Wild Apricot and MemberClicks under one owner.

What else the group owns

The acquisition brought a large portfolio together. Alongside Wild Apricot and MemberClicks, Momentive holds YourMembership, Personify360, Nimble AMS, NetForum, Aptify, GiveSmart and MIP, among others. The company says the combined business serves more than 37,000 organizations with roughly 1,550 staff.

Several of those products sell to overlapping audiences. Wild Apricot, MemberClicks and YourMembership have all, at various points, been pitched to small and mid-sized associations.

What this actually means if you are choosing a platform

Here is the part that is a judgement rather than a fact, and we will keep it short.

It does not make either product worse today. Wild Apricot still does what it did in December, and so does MemberClicks. Nothing has been announced about either one, and anyone telling you a shutdown is coming is guessing.

It does change what a two-way comparison means. Competition is what keeps two vendors sharpening price and roadmap against each other. Wild Apricot and MemberClicks are no longer doing that. Decisions about pricing, feature investment and support staffing for both now happen inside one organization, weighing them against each other and against the other association products in the group.

Consolidation is the normal next step, and the timing is nobody's to predict. When a group holds several products serving the same segment, the usual pattern over the following years is that investment concentrates in some and slows in others. Analysts covering the deal have flagged small and mid-sized customers as the group most exposed to that. No product has been given an end date, and we are not going to invent one.

What to do about it

If you are currently on either platform, or evaluating both, three practical moves.

Put a question in writing. Ask your account manager which product the group is investing in for organizations of your size, and ask for the answer by email rather than on a call. A vendor that intends to keep supporting you will say so.

Make sure your shortlist contains a real alternative. If both of your finalists are Momentive products, you have one vendor and a choice of interface. Add at least one platform from outside the group so the comparison means something.

Check you can leave. Whatever you choose, confirm you can export your full member list, renewal dates, and payment history yourself, without asking anyone. Data portability is the thing that makes any ownership change survivable.

Veldun handles all of this in one platform

Website, dues, events, email, and documents - built for volunteer boards. Every feature included at every tier.

See your site rebuiltFree until you go live

Sources

The acquisition date and the portfolio list come from Momentive Software's own announcement of the Personify acquisition and the accompanying newswire release. The TA Associates ownership and the Community Brands renaming come from TA's and Momentive's own statements. That Personify owned both Wild Apricot and MemberClicks before the deal is established by the two companies' own product pages prior to January 2026. The observation about which customers are most exposed to consolidation is analyst commentary, not a statement by any company involved.